Empirical is a modern, fun and geeky brewery located in Chicago, IL. with focus in science and empirism; at the same time it honors past as origin of beer production technique.
Brewery logo design inspiration: Clay tablets cuneiform pictorial languaje and writing system. Emblem or Bagde Style. Strokes and lines of modern logos.
Functionality.
The client requested a logo that can be adapted to a wide range of situations, sizes, functions,
An Identity system was created, composed by different logo versions that will carry out each requested function, e.g. identity, products and lagers, packaging, web and media, etc.
The logo structure was made thinking in modules that got combined to generate the logo.
The starting point is the ancient beer jug.
Branding:
Along with this brewery logo, t-shirts, vehicle graphics, caps, etc were developed around the slogan concept: “Exploring the science of beer”
The key element here is a blackboard style background plenty of formulas and diagrams to communicate the scientific exploration process.
